What is it?

Why is it important to share it inside the company?

The concept of Vision is often mentioned but never truly internalized. It requires the capacity of a long-term imagination that often puts people in difficulty. Yet, its function is fundamental!


This is one of the first concepts we have to deal with during our Team Coaching paths, in the alignment phase. It helps people in the team understand who they are and, most important of all, where they want to go!

The fact that Vision is an abstract concept while its corporate applications are absolutely realistic often confuse people. That’s why Vision not only has to be clarified but also TESTED!

Sharing the same thoughts and ideas is not enough, in the Vision there’s something more: the sharing of a real DREAM. There are no limits in defining it and we must always imagine it as the highest level we can reach. Indeed, when we dream we do not have to see things as they really are but for what they can become.

From this point of view, an important example can be a famous company like Microsoft which, to realise its vision to “bring a computer on each desk“, set its Mission to create software even if it could have been set it to “become the greatest builder of personal computer” or to “produce screens”. So, as we can see, the most important thing is not the destination but the fact that inside the same global vision it is possible to decide to play a specific game: find a mission capable of identify both the company and the team.

But is the vision is so far away, why do we have to share it with the Team?

Think of what you feel when you think of your dreams, probably something like satisfaction, pride, happiness. With the Vision it should happen the same thing, the only difference is that you don’t only think of yourself but also to the future of all your team.


Don’t you think it is beautiful?


So why don’t share it with the entire Team? Why don’t let them feel the euphoria of the Vision and make them participate in such an important goal?


But there’s a lot more!


The Vision is the end and the beginning of every successful company: that’s why it shouldn’t be underestimated!


Let’s see then what are the fundamental points of an effective Vision:

  • Must be SHARED with every member of the team
  • Must be CLEAR and MOTIVATING
  • It must help to project itself into the FUTURE

VISION: How to test it?

With the right questions!

Testing the Vision is difficult because in fact it is not real but only an idea. Even when we talk about ideas, however, the body responds, giving us positive or negative feedback.

We have already said that the business applications of the vision are absolutely practical and that is why it is important to make it clear and shared among the team members. Altough it can be difficult to put into words, asking the right questions and leaving people free to answer will lead to surprising results. Vision’s work is tremendously important because if we do not test the project we are going to work on, we could argue with our own team.


What do we mean with right questions?

Definitely OPEN questions, not closed. You need to know how to put people in the right condition to be able to observe them. We need to make them feel free to answer. Therefore, our questions should allow people to dare answering with what they really think, and not what they consider others to expect from them.

When we talk about Vision, in particular, we are referring to a project. If the people who want to be part of it are not aligned with us, or if we do not know that these people want to work with us, we will understand that we brought with us a dead weight.

If, for example, in the future vision of the company there’s the intention to move abroad or to another city, there could be different answers from the team members: there can be a positive response from those with an adventurous spirit or a negative one from those who are afraid to leave their families or lose their safety. The fact that there is a “brake” is something that needs to be tested first. There are no right or wrong choices, the important thing is communication, in sincerity, and sharing doubts and fears.

Everyone has its own task, if we take for granted that we are all the same it is very likely that we will fail in our mission, because we will be carrying a dead weight instead of a member of our team. Inevitably, this will slow down both work and achieving goals.


If we have to go on a journey, is important that everyone has their luggage ready, and that there isn’t someone who, instead of luggage, carries a ballast that keeps them tied to something else.


Goals only make sense if we have a Vision.


Setting goals without doing a without previously working on Vision is a bit like going shopping without having previously thought about what to eat for dinner. We can know what goals to set only if the have already set a Vision, a Mission and the Values.


But what are the goals? And what has to be behind them?


Goals differ in two main characteristics: importance and urgency. Obviously, with equal importance, we tend to resolve those of an urgent nature first even if, in thory, we should always prevent emergency as they put us in a very high stress condition. Therefore, important things should be done when we don’t need them, in order to anticipate the future. This is only possible if we have clear in mind where our project is leading to.


As for the goals that are distinguished by importance, we always have one that, in some way, if achieved, manages to make it easier to achieve the others of secondary importance. It is the goal that, in his book, Gary Klein calls The One Thing, thanks to which, once realized, our life undergoes an important change, letting us make a quantum leap.


In the moment when we focus our energies, it is fundamental to define our priorities. Briefly, we need to:

  • Select the important goals
  • Set the most important steps: the law of “80-20” begins from the idea that once reached 20% of our goals, we managed to satisfy the 80% of our needs.
  • Understand what’s the our The One Thing, the goal that allows us to achieve also the others and make us focus on it all our energies.


Actually, it doesn’t really make sense to talk about goals. 

Why? Because goals are just numbers, of course useful, but the most important information is the one that helps us understand what lies behind them. If the goals do not find a hook to a wider program, they remain only one more effort, one more mental excuse that, however, does not have a strong image to motivate it.

Does selling 10% more really change your life? Probably not. What makes the difference is how we perceive the challenge. There must be a different perspective: during the construction of a cathedral, for example, the attitude of those who live their work only as “putting brick on brick” is completely different from those who live it with the idea of contributing to the construction of something that will remain in history. The image, the energy and the emotion are completely different.

We must not work on goals what somehow have no meaning except because we have to reach something wider, something that everyday moves our emotions.

Rather than setting many goals that we already know we won’t be able to achieve because they’re badly set, it is worth taking a step back and understanding what is the life plan we want to achieve.

Stephen Covey  in his book spoke of beginning with the end in mind. The image is very strong. “Start by thinking of what you would like it to be written on your memorial”. What do we want people to remember about us? If we don’t have in mind what we would like others to remember us, we will probably never become that someone. We will never accomplish our goals.


People and the enviroment around us make the difference as does the enviroment around a sprouting seed. If the soil is fertile, it is much easier for us to start growing and have life. The moment when a dream is born is the most difficult one and we must pay attention to the people with whom we share it, because others can influence our insecurities to demolish us and if we are not the first one to believe in our dream, it will disappear into thin air.

First of all, we need to understand what dream can be big enough to be realized. As Michelangelo said: “Our problem is not that we have ambitions that are too great to be able to achieve them, our problem is that we have no ambitions at all.” Changing the image we have of ourselves and try to project in our mind the image of the person we want to become can really make a difference.

In summary, behind goals there must be:

  • A dream that excites and scares us: the idea that something scares us doesn not mean it is necessarily right, but at the same time not only because something scares us means it is impossible to achieve.
  • Team alignment
  • Different perspective
  • Ideas
  • Deep motivation: we need to understan what motivates us, what drives us and what makes us happy.


A team without direction is a ship that doesn’t know where to go and sooner or later will crash on the rocks.

What happens, in fact, is that we will necessarily meet obstacles but, if we have a clear direction in mind, we will try to avoid them intelligently. If we don’t know where to go, the ship of the team will surely sink.