What’s the function of the Mission inside of the team?

What role do people inside the company have?

How can it make a difference?

Too often the company’s Vision and Mission are empty words. Instead, with a creative visualization they can become a concrete stimulus for the Team.

If previously we talked about Vision as a highly abstract and distant concept, with the Mission we move on to a slightly more concrete phase of the path.

The Mission concept can be divided into two areas, the first one referring to the identity of the company and the second one to the role of the person within the company.

The first focuses on the Corporate Mission and what is projected to do, not only in the short term but above all in the long-term. The second one focuses on the role that each person plays and his contribution to the good development of the company.


The Mission is therefore to have a role in a project to be carried out but it is also something more: to feel part of it.

Each person is important to reach the goal so it is important to understand how everyone feels and what limits or feelings they have. For example, if the company aims to internationailze, it is important to understand how this is perceived by the whole team. There are probably some who will feel uncomfortable about some aspects, such as learning a new language, or moving to a different country or some else who has doubts about business travel. Each Mission brings with it different doubts or fears that it is good to identify and resolve in order to allow a more positive and relaxed approach.


Sharing a unique Mission represent a stimulus and motivation as well as a goal. To achieve the internalization of the Mission it is important to make your Team aware of the basic concepts of the company.

This is to underline how important it is not to take for granted the sharing of meaning of the same word. For example, every person within the team would define the word “success” differently. There are those who would connect it to work, some to money, and maybe some other to balance. The faces could really be endless and being aware of others’ point of view  really is an element of enrichment.

Not confronting on the value of a concept is one of the main reasons for a fallacious communication. Even more serious is when there is no comparison and internalization of a common goals within the company.


The Team Mission and the individual one are a fundamental point on which every working reality should reason on and give the right importance. Only in this way, all of the team will be able to answer in the same way to the questions:

  • What is the Mission of the Team?
  • What is the mission inside the Mission?
  • What is the Mission of the people that work with you?


MOVIE MAKING is one of the activities we prefer for the definition and sharing of a Vision and a Mission. It is a format that we often use to deal with very wide topics, such as these two. Especially in realities when we talk about multinationals, these concepts are dropped from above and those who find themselves at a lower level on the hierarchical scale usually take them as they are. It is difficult to give the opportunity to contribute, participate and elaborate together these concepts.

Thanks to the creation of a film, however, the team is forced to summarize broad topics using a limited number of words and just few concepts, working together on creation and immagination. The Movie Making activity allows you to project something on video that can then be shared and discussed in order to bring the team work in a common area, making use of few but clear concepts.


We talk a lot about goals but, actually, they’re not more than just numbers, quantities we have to reach. What’s important is that behind those numbers it has to be an idea, a value, a dream. It is not always easy to make everyone participate to this dream, but it is essential to at least align the teams, so that we can make people feel pushed and guided. Through the Movie Making activity, then, we try to raise awareness on works and concepts that too often are not even clarified.

To make another example, when asked “what does success mean to you?” there could be several different answers. All the meanings are valid and important, but the point is that the meaning I give to the word “success” is not necessarily the same attributed to it by others. Getting people to clarify about some content is often much more difficult than you might think, even if in simple words.

Superheroes for one day

One of the things we keep repeating is the diversity is good; we like to think about the importance that each person has within the team and how it works to reach the Vision ending.

If each member of the team has its own peculiarity and manages to integrate it positively into the team, this will be incredibly powerful.


Each one of us has the skills and the characteristics that make us unique and essential. Individual uniqueness is a determining factor in achieving the Mission of the Company because it enriches and helps develop the company’s function.

Generally, different personalities and approaches tend to be rejected because they have a break from the “conventional” that frightens and, consequently, are repelled in favor or more similar personalities.


So, what we thought to do is to make team members become superheroes for a day. Everyone can turn into whoever he wants and bind himself to a superhero, creating a new character that can help him talk about himself in another way.